2026 Will Be The Year of The Solopreneur
2026 Will Be The Year of The Solopreneur
We started Solo after spending years with people who do real, hands-on work for a living — the kind of work that keeps cities running.
- Rideshare and Taxi Drivers
- Truckers
- Couriers
- Landscapers
- Grocery Shoppers
- and thousands of other jobs
People who have adapted to the modern reality of multiple jobs, platforms, and customers.
These are Solopreneurs in the truest sense of the word. They don’t have bosses. They don’t have time to spare. And they don’t have the luxury of dealing with a system that wasn’t built for them.
Yet they’re expected to run micro businesses anyway — to juggle work schedules, balance several income sources, manage complex tax filings, find their own benefits, and become their own finance department — often on nights and weekends, after a long day of taxing work.
This gap between our old system of what “work” was and what it has become drove us to build Solo.
And it’s why we’re making a clear commitment:
2026 will be the Year of the Solopreneur — especially for the people on the front lines of the modern labor force
The Most Overlooked Business Owners
There are more than 70m Solopreneurs in the United States alone – with hundreds of millions globally. They don’t always call themselves business owners. But they are.
- They manage several income sources and/or customers
- They acquire and manage their own tools, equipment and resources
- They carry the risk when work slows down or something goes wrong
- They make daily decisions that directly affect how much they make
What they don’t have is infrastructure that meets them where they are.
- Most software tools assume an hourly job or a brick and mortar business (Quickbooks for example)
- Most systems assume someone else is handling the paperwork
- Most financial services and tools assume full time, set wage employment
- Most benefits assume a traditional employer
Frontline solopreneurs are left cobbling things together — or simply missing out.
Why Solo is Built for This Work
Solo exists to make independence sustainable — not just possible. When you’re driving routes, navigating grocery store aisles or juggling shifts across platforms, you don’t need more dashboards. You need clear insights and fewer headaches. You need an operating system that:
- Leverages AI to help you work smarter and make more money
- Seamlessly takes care of your back office to keep every hard earned dollar
- Builds towards your financial future while getting you access to your earnings faster
- Curates the benefits and services that provide you a safety net – allowing you to stress less
Our job is to handle the background complexity so you can focus on getting the work done and getting paid
This Is the Start of Something Bigger
Every decision we make at Solo comes back to a few questions: “Would this help hardworking Solopreneurs make more, keep more or stress less?”
Calling 2026 the Year of the Solopreneur is a promise that our roadmap will meet the urgent challenges of the modern workforce.
Over the coming months, we’ll be rolling out a series of updates, new services and expanded services designed specifically for frontline Solopreneurs — including new ways we’re using AI to empower put more intelligence in workers’ hands, finances designed for the modern workforce and benefits for people who don’t fit the traditional mold.
At Solo, our mission is to make it possible for anyone to work for themself. If you’re a Solopreneur or thinking about becoming one, we can’t wait to work with you.
— Bryce Bennett
Founder & CEO, Solo
Want to get the most out of your time? Start optimizing your work today.
